Tuesday 17 September 2013

GOOGLE IS STUPID! R.I.P Youtube Video Responses

Okay, so when I say Google is stupid, maybe its a bit of a strong term. I'll rephrase it:

I don't understand some of Google's decisions.

And that's the truth.
Quite recently, Youtube cancelled the Video Response feature. It actually stopped being used on the 12th of September.



Now I don't want to go on a rant here, but I don't understand this executive decision to take away something that is a brilliant way for the community of Youtube to interact with each other. Not only that, but it allows people to get more attention for their similar content.

Google has announced, saying that in order for people to better interact with their fans they are going to invest time in creating new ways for the user to connect with their fans.
Even the words here are brilliant. We may take this as a sign of what Google thinks that Youtube and its users is. The people who make content are essentially mini celebrities and the people who watch them are fans.

As much as this language could be taken for granted and say its nothing, we can see it differently if we look at Youtube as a different kind of place to them. Youtube is a community to some people, and because of this decision, some people won't be able to connect as well as they would want to with their audience.

There has been a suggestion that they may allow Youtube links to be included in comment sections now, which I don't understand. It would mean that people would have to fish through the massive amounts of comments there to find these videos when before they could be just seen in a completely different section of the video.

In their Youtube section that explains how to make a video response, they wrote this:


Video responses are going away. On 12 September we’ll be sunsetting the video response feature, and video responses will no longer be shown below the video player. Video responses are rarely played (the click-through rate on video responses is 0.0004%), so we're investing in new, more effective engagement features instead.

Now, thinking that Google has people who perhaps have waaaaaay bigger brains than ours, perhaps they do have a better way to connect content creators with their audience. But why don't they just release this new change while getting rid of the other.




 Instead they are leaving people dry of this new feature, saying its going to be great. A promise is sometimes not good enough, but hopefully Google knows what its doing and will come up with a better solution to this problem than they have with other recent changes they have made i.e Youtube layout and paid subscription channels.

Well, I guess that was kind of a small rant. I just don't understand these decisions that Google and Youtube make sometimes. I know everyone dislikes change in one way or the other, but all we can do is hope for the best in this situation.

And right now it seems like I'm making this out to be worse that it seems.

I guess I'll just lighten the mood with a.......

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RANDOM VIDEO TIME!!



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